Since starting my handcrafted jewelry business , I’ve displayed my items at many craft shows, fairs, festivals, home jewelry parties, etc. I often have a show two or three days a week. I have picked up many display ideas along the way. I have, also, had other vendors incorporate my ideas into their own displays.
One of the most important things to remember, is that you want your display to be appealing to the customer. Your jewelry or craft may be beautiful, however, that won’t matter if the display doesn’t look enticing enough for the potential customer to come take a look.
When it comes to jewelry, I find organization of items is very important. I have seen displays in which other jewelry designers have no particular organization in there presentation. That is their choice. I have had MANY customers comment on how much easier and quicker it is to find what they’re looking for when a display is organized.
Here are some tips and ideas for displaying jewelry items:
-Display jewelry sets together. For instance, I display my chakra jewelry together on one mirror.
– Display jewelry pieces for each category (ex. necklaces, bracelets, earrings, etc.) in the same general area. It will be easier for your customers to locate specific items.
– Organize bracelets by style, gemstone, color, etc. Whatever seems best for you. I separate my bracelet displays by gemstones. For example: I may have quartz, jade and carnelian bracelets on one display, my awareness bracelets on another, and so on.
– Earring displays are personal preference. I have seen some designers display their earrings on hanging displays without an earring card, some prefer to hang them on a board display or earring rack, others use a rotating display. I use a rotating earring rack, as it takes up less space and I am able to display over 100 pairs of earrings. I use black flock earring cards to hang my earrings on and I include rubber earring backs with my earrings. This helps to keep the earrings in place on the card and offers the customer an added bonus to the earrings .
-Be creative when displaying your jewelry pieces. I use black velvet and white leatherette jewelry displays, beveled mirrors and wire jewelry holders. Mirrors are a great way to display your jewelry-they are simple, inexpensive and elegant! I use them to display my featured pieces and jewelry sets. Beveled mirrors can be purchased in a variety of sizes at your local craft store or jewelry supplier.
– It is not recommended to use flat displays. A lot of shows will not accept a vendor if they have a flat table display. It’s just not attractive! It is also recommended to have more than one tier in your display. I use the shelf from an old computer desk. I cover it with a piece of black velvet material and sit it on the back center of my table. It is perfect for displaying my business sign, a few necklace stands and smaller pieces of jewelry.
-Cover your table! What colors you choose are up to you. However, if you choose a pattern that is too “busy”, it may take away from your jewelry. I use black tablecloths when displaying my jewelry. To accent the black color, I use runners or large fabric table napkins in the colors of the season. I’ll use rust colors in the fall, red and green in the winter..you get the idea. I also, display inexpensive “props” on my table. I use small wood pumpkins, small candles, clip on ornaments, etc. Make your table appealing to the buyer!
– Include a business card display on your table. This will promote your business and lead to repeat customers.
-Make signs. I use tent cards to make it easier for customers to find what they’re looking for. I design my own tent cards on the computer using tent card sheets or card stock. I then cut them to the size I want. I label each of my categories with a tent card. For example: “Awareness Bracelets”,”Men’s Jewelry”,”Children’s Jewelry”, “Anklets”. I also make tent cards labeled with my services. For example: “Custom Orders Available”, “Host a Jewelry Party”, “Bracelet Lengths Can be Adjusted”.
-Make sure you have a business sign. Promote, promote, promote! Make or purchase a sign with your business name, logo and/or description. I have an 8″ x 10″ sign on my table display ( I designed and printed my own sign out on the computer and put it into a picture frame) and I also have a vinyl sign that hangs in front of my table. If you’re interested in a vinyl sign, you can make your own using a vinyl sign kit (available in craft stores) or you can purchase one from a sign company.
It’s best to make your display neat and professional, and let your personality reflect on it.
An attractive display will be far more appealing to potential customers. Be creative!